Meet Goldie, your executive assistant. She handles your inbox, remembers every client’s birthday, keeps your pipeline moving and warms your old leads back up, so your hours go to the people in front of you. You approve everything.
- 30-day guarantee: if Goldie doesn’t produce drafts you’d actually send, you pay nothing
- Self-serve setup, no call required
- No contracts. Cancel anytime.
It’s 9:47 PM. A lead emails you.
Inbox
Is the Oak Hollow listing still available?
You’re off the clock. Goldie isn’t. She has it handled, and nothing sends until you say so.
Simulated example on a sample agent profile. Your inbox and your voice, once you connect.
Sample agent · sample data
The position
We already hired her for you.
Now hiring
Executive Assistant
Your new team member
Goldie
Responsibilities
- Handle your inbox: draft replies in your voice for the emails that need one
- Remember every client's birthday, home anniversary and the holidays, with a personal note for each
- Warm up old and cold leads with The 14-Day Reconnect
- Keep your deals on a pipeline board, stage by stage
- Prepare a short morning brief from your clients, tasks and pipeline
- Never send anything without your approval
Requirements
- Runs in the background, including nights and weekends
- Knows every client by heart: family, pets, interests, how you met
- Drafts in your voice; you edit and approve before it sends
- Needs a few minutes of guided setup, no technical skills
Her name is Goldie. She starts the day you sign up.
Connect your Gmail, and she gets to work in the background.
Who's running your business right now?
Nobody, unless it's you. Leads may be sitting in your inbox while you're at a showing. How many hours ago did that email come in?
Goldie is. She answers your inbox, remembers your clients' birthdays, keeps your old leads warm and briefs you every morning. Everything waits for your approval.
A day with Goldie · sample
Now · 12:35 PM
12:00 PMKeisha's birthday
A personal note is ready for you to send.
Everything she does waits for your approval.
Her responsibilities
What Goldie handles, so you don't have to.
Scroll through the real dashboard. Every screen here is the actual product, filled with a sample agent's data.
- 01 / 06
Handles your inbox
She reads what comes in, knows which client it is from, and drafts a reply in your voice for the emails that need one.
YouRead it, tweak it, approve it.
- 02 / 06
Remembers the moments that matter
Birthdays, home anniversaries and holidays for every client, with a personal note drafted on the day.
YouApprove the note. Two seconds.
- 03 / 06
Knows every client by heart
Their partner, their dog's name, their interests, how you met and what they care about, all in one place.
YouAdd a detail whenever you learn one.
- 04 / 06
Warms up your old leads
The 14-Day Reconnect: a friendly, no-pressure note to every lead that went cold, spread over two weeks.
YouApprove the day's notes with your coffee.
- 05 / 06
Keeps your pipeline moving
Every deal by stage, with clients who have gone quiet flagged before they drift.
YouReach out before they drift.
- 06 / 06
Briefs you every morning
A short summary of who needs you today and what is already handled.
YouRead it with your coffee.
Handles your inbox
She reads what comes in, knows which client it is from, and drafts a reply in your voice for the emails that need one.
You:Read it, tweak it, approve it.
Remembers the moments that matter
Birthdays, home anniversaries and holidays for every client, with a personal note drafted on the day.
You:Approve the note. Two seconds.
Knows every client by heart
Their partner, their dog's name, their interests, how you met and what they care about, all in one place.
You:Add a detail whenever you learn one.
Warms up your old leads
The 14-Day Reconnect: a friendly, no-pressure note to every lead that went cold, spread over two weeks.
You:Approve the day's notes with your coffee.
Keeps your pipeline moving
Every deal by stage, with clients who have gone quiet flagged before they drift.
You:Reach out before they drift.
Briefs you every morning
A short summary of who needs you today and what is already handled.
You:Read it with your coffee.
The 14-Day Reconnect
The leads you paid for aren't gone. They're just cold.
Every agent has hundreds of leads that came in, went through the funnel and were never heard from again. Goldie brings them back into the loop, so when something changes in their life, you're the first person they think of.
Every lead has a temperature
Hot
Family, friends and clients you talk to all the time. They already think of you first.
Warm
People who know you and like you. This is where deals come from, and why staying in touch matters.
Cold
The leads you bought and the people who went quiet. Most never said no. They were just forgotten.
A warm lead is far easier to close than a cold one. Goldie does the warming. You do what you do best.
Your 14 days
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Day 4 · to Rebecca, a website lead who went quiet 8 months ago
Subject: Thinking of you, Rebecca
Hi Rebecca, It's been a while, and you crossed my mind this week. I hope things have been good since we last talked. I remember you loved the Saturday farmers market. This time of year it's at its best, so if you haven't been lately, it might be worth a stroll. How have you been?
No sales pitch. Just an open door. You approve it before it sends.
- 01
Bring in your old leads
Import past leads from a spreadsheet, or choose people already in your client list.
- 02
Goldie spreads them over 14 days
Each day, she drafts a friendly note to a handful of them: a check-in, a seasonal tip, something useful.
- 03
You approve each morning
Read, tweak, approve. Replies land in your inbox, and the warm ones are yours to close.
No promises about how many reply. What Goldie gives you is a real, personal reason for them to remember you, sent by you.
The gap
of repeat buyers
of first-time buyers
hire the first agent they talk to.
You didn't lose them. You just weren't the one who replied first. Being first isn't an edge. It's the whole contest.
NAR, 2025 Profile of Home Buyers and Sellers
The numbers
Your options, side by side.
What you don't have
Human assistant
A salary, plus payroll costs
- Works set hours
- Time to train and onboard
- Sick days, vacations, turnover
- Benefits and payroll taxes
- Hiring and managing takes your time
What you're doing now
Your current setup
You. All day.
- You draft every email manually
- You update the CRM yourself
- Leads slip when you're busy
- Admin steals your selling time
- No system means deals slip through the cracks
What you get
Goldie
From $550/month
- Works days, nights and weekends
- Drafts replies in your voice
- Remembers every birthday, anniversary and holiday
- Warms up old leads with the 14-Day Reconnect
- You approve everything. No contracts, 30-day guarantee
“One closed deal can be more than a year of Goldie.”
Example only: at a $9,200 commission, one deal is more than a full year of Solo Start ($550 x 12 = $6,600).
How it works
From sign-up to your first drafts, yourself.
- 1
Create your account
Sign up, pick your plan. No call to book, no waiting on a calendar. You're in.
- 2
Connect Gmail yourself
One click to connect. Goldie reads your mail. Nothing sends unless you approve it.
- 3
Goldie learns your voice
A quick guided setup: your tone, your bio, your goals. Goldie also learns from the replies you approve and edit.
- 4
Review and approve
Your morning brief and drafts are waiting in the dashboard. You review, edit and approve.
Free tools
Try Goldie before you hire her.
Three free tools for real estate agents. No login needed to try them.
Goldie Reply
Pick your scenario, describe the client, and get a message you can edit and send. Built for agents who hate writing emails.
Free · No login · 5/day then email for unlimited
Follow-Up Sequence Builder
Enter your lead's name and source. Get a follow-up sequence of texts and emails you can copy and use with a new lead.
Free · No login needed
Dead Lead Revival
Got leads that went quiet? Get revival messages to copy and edit, from a soft check-in to a final breakup email.
Free · No login needed
Fit check
Goldie is for you, if this sounds like you.
This is for you if:
- You're a licensed agent who handles your own follow-up
- You're closing 6 or more deals a year and want to grow
- You have no assistant of your own, and you feel it every day
- You know you're losing leads to slow follow-up
- You want to close more without working more hours
- You're ready to let technology handle the admin
This is not for you if:
- You're looking for a lead generation tool
- Someone already handles your follow-up for you
- You want an assistant that sends messages with no approval from you
- You're not willing to spend a few minutes connecting your accounts
30-day guarantee. Zero risk.
If Goldie doesn't generate drafts you'd actually send within your first 30 days, you pay nothing. Setup is self-serve. If it doesn't work for you, you don't pay.
No contracts · Cancel anytime · First 5 clients get month one free
FAQ
Things Goldie gets asked a lot.
Goldie writes drafts from your onboarding profile (your tone, bio and goals) plus your last few approved or edited replies as examples. You read and edit every draft, and nothing sends until you approve it. The more you edit, the better her examples get.
One deal
That's all it takes.
At an example commission of $9,200, one closed deal is more than a full year of Solo Start ($6,600). Goldie can't promise you a deal, but she can help you follow up on the leads you already have.
30-day guarantee · No contracts · Cancel anytime